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Get Stared With Google My Business

Today, It's worth saying that without being on the top of search results on Google, a real estate agency or any other type of firm, will have a hard time gaining visibility on the internet. With “Google My Business” anyone can advertise their “shop window” online and for free, in order to obtain the best possible positioning in the search results. For this reason, there are a few things to consider, here are our tips on  “Google My Business” for you as an entrepreneur.

To get started with Google My Business 😊

This referencing tool is free and easy to use, it allows you to control information and opinions posted about your company, to gain online visibility and a good e-reputation.  

From the site, https://business.google.com/locations (a Google account is necessary) verify that your company file already exists, or add it. If the file doesn't exist, click on "Add an establishment" and follow the steps. Without following these steps, you cannot reply to questions asked nor increase your visibility. 

Capture d’écran 2022-05-11 à 14.33.11


Fill in the essential information! ☝️
The more information you add with relevant keys words, the more likely you will be brought forward by Google when someone searches for a property in your town or neighborhood. If you already have access to the file, access the file and adjust or complete all the information to be sure that the file is complete. Don't forget to update the information regularly, such as the opening hours and upcoming events. 

Fill in: the address, phone number, opening hours, and the website. 

Add a description of the company activity, and make sure it's the same as on your website since google will scan the information to determine your referencing                                  (https://www.google.com/intl/fr_fr/business). 

Define a precise category of the services of your company, and the different services proposed, with relevant key worlds.       

 (https://www.blogdumoderateur.com/google-my-business-astuces-optimiser-fiche-etablissement).   

To check the ownership of a file, it's possible that Google may ask to transmit a code by phone or by post (within two weeks). Once this code has been added to the Google My Business file, it will finally be available and accessible! 🕺🏻

Capture d’écran 2022-06-06 à 14.31.14

Ranking of the search results 🤔

Google works by algorithms that take into consideration 3 elements to rank its search results: relevance, distance, and prominence. It is therefore not necessarily the local establishment that will be on the top of the results (https://support.google.com). 

The relevance, is measured by: the quality of the content on your site, the owner of the domain name, the quality of the links, and the relevance of the keywords in the title of the web pages (https://www.seoh.fr/seo-technique/les-criteres-de-pertinence-de-google.html). 

The distance, corresponds to the length between the establishment and the indicated location of the research, if the user does not specify a location in his search, the distance will be calculated from his position. Make sure that your webpage is suited for mobile phones since most customers search on Google using a cell phone. Therefore, to have a better online presence, make sure it is well suited. 

The prominence, indicates if the establishment is well known to the big public of the local classification. The disposal of information of your establishment as different types of publications such as articles and opinions of the company will affect the influence. Don't forget to verify the positive and negative opinions, and to reply since this counts for the reputation of the company, unjustified opinions are to avoid. 

                            
Create interesting content
For a better natural referencing (SEO), you need to publish interesting content on your website, and regularly. As actualities in different forms, publications on the social networks, publishing articles and keeping a blog, publishing youtube videos and company events online. The texts need to contain keywords that the customers might search by. Also, think of improving the text on your website, small improvements will have a big impact on the natural referencing. 

                     Capture d’écran 2022-06-03 à 17.21.20                                                                         (Apimo team at Rent, Proptech exposition in Madrid)

To choose photos 📸
The photos and videos of your company are essential to attract clients and should be recent to make it to the top of the results? Photos of the interior and exterior will help the clients to recognize the establishment (https://support.google.com/business/answer/6103862?hl=fr). 

The quality of the photos and videos

JPG or PNG,
Between 10KO and 5KO
Size 720x720, minimum 250x250
The videos should be between 30 secs, resolution 720p 

Choose photos: the logo of the company, a cover photo, and a photo of the team 

We also suggest that you create a virtual tour that will help clients to have an even better idea of the layout of the premises. With Apimo you can create a virtual tour without any cost virtual tour. 

 

Measure your influence 📊

The statistics provided by google allow you to know how users found your business (e.g. by direct search, discovery, brand, and a total number of searches).  You can consult what was made when looking at your website. To find out if your agency is well represented and influential, Google My Business has a statistics section, and depending on the keywords used in the search the leads to your agency listing. Check this data regularly, at least every quarter, to see the trends and adjust the website content or your Google My Business listing accordingly.

(https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=fr) 

 

           We at Apimo, wish you good luck with the creation of your Google My Business file! 


Sources :
1 : https://www.blogdumoderateur.com/google-my-business-astuces-optimiser-fiche-etablissement
2 : https://www.google.com/intl/fr_fr/business
3 : https://developers.google.com/search/docs/beginner/seo-starter-guide?hl=fr
4 : https://www.seoh.fr/seo-technique/les-criteres-de-pertinence-de-google.html

                
        


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